So we don't send them the same email. We use data to craft unique campaigns for every segment of your list, so every subscriber gets an email that actually speaks to them.
The Problem
Most brands still send the same email to their entire list. That's not a strategy.
Repeat buyers get the same email as first-time visitors. High-intent shoppers see the same offer as window-shoppers. Everyone gets the average, and the average is mediocre.
Open rates drop. Click rates stall. Unsubscribes climb. Your list gets fatigued because every email feels generic. The more you send, the worse it gets.
Brands are leaving 20-40% of their email revenue unrealized. When you optimize for the average subscriber, you underperform with every segment that isn't average.
Most email agencies still operate the same way: write one email, pick a segment, hit send. Better copy won't fix a structural problem.
What Makes Us Different
We use AI to analyze purchase behavior, engagement data, value tiers, and product interests. Then we create unique email variants for each segment. Same send date, same campaign. Completely different emails.
Education-first intro with best sellers + new customer incentive.
Products from their purchase history + category cross-sells.
48-hour head start, premium product selection, exclusive bundle.
Win-back angle with stronger discount + last-purchased items.
Cart contents + sale discount stacked. Urgency-first messaging.
The Process
We audit your Klaviyo setup, customer data, and current email program. We find exactly where revenue is leaking and which segments are being ignored.
We build your flow architecture and campaign calendar with segment personalization baked in. Welcome, cart, post-purchase, win-back, and more.
Our platform generates on-brand, segment-specific campaigns. Designed to match your identity, reviewed by humans, built to convert.
We analyze performance by segment, refine targeting, and continuously improve. Weekly reporting. Monthly strategy reviews. Revenue compounds month over month.
Services
Whether you need flows, campaigns, or a full retention program.
Your Klaviyo foundation, built right.
Consistent, high-performing sends.
Maximize lifetime value, end to end.
Not sure which is right? Book a free discovery call and we'll recommend the right fit.
Book a Discovery CallSegment Personalization
Your repeat skincare buyer shouldn't see the same grid as someone who just signed up. We match products to purchase history, browse behavior, and segment membership. Automatically.
Prospects need education. Developing customers need cross-sells. Lapsed buyers need urgency. High-value customers need exclusivity. Every variant gets copy written for where that customer is in their journey.
Educational, social proof, trust-building
Cross-sell, bundle offers, loyalty perks
Re-engagement, incentive, personal touch
Exclusivity, early access, premium
See open rates, click rates, and revenue broken down by segment. Not campaign-wide averages. Know exactly which segments drive growth and which need attention.
Industries
For Shopify brands doing $100K-$10M+ in annual revenue with an existing customer base.
What Brands Say
FAQ
We'll audit your email program and show you exactly how segment personalization can grow your revenue.
Book Your Free Discovery CallNo commitment. No pitch deck. Just a 30-minute conversation.